AI & intelligent systems
Practical AI strategy, language-model applications, knowledge systems, automation and evaluation. Built around the data and decisions that matter.
Explore · Design · ImplementIndependent technology & venture studio
From what if
to what works.
We bring AI, software, design and business thinking together to test ambitious ideas and turn the right ones into useful products.
Denmark · Working across Europe
Strategy / Design / Development
01 / The idea
Innovation gets interesting when it has to work.
We work at the point where technology choices, user needs and commercial reality meet. Sometimes the first step is a clear answer to whether an idea is feasible. Sometimes it is a prototype, a product, or a new venture.
Our job is to find the right next move and help make it happen.
How we work02 / Expertise
The thinking.
The making.
From a focused technical assessment to an end-to-end digital product, we join the disciplines that make ideas viable.
Software & product development
Digital products, web applications, APIs and integrations. We shape the architecture, build prototypes and take useful systems into production.
Architect · Prototype · BuildTechnical & economic feasibility
Evidence for the next investment decision: technology options, maturity, data needs, risk, costs and a realistic route from concept to delivery.
Assess · Compare · DecideDesign & experience
Product direction, interaction design, service journeys and visual systems that make complex technology clear and usable.
Discover · Design · RefineBusiness development
Opportunity framing, business models, partnerships, funding pathways and go-to-market thinking grounded in how a product will actually be used.
Position · Partner · GrowConnected tech & digital ownership
Exploring where hardware, software and digital rights meet, including connected experiences, provenance and blockchain-based licensing.
Connect · Verify · Unlock03 / Where we work
Complex problems.
Clear direction.
Our work and ventures span sectors where a good technical decision can change the whole product.
01 /
Engineering & procurement
Helping technical teams navigate product data, sourcing decisions and specialist workflows with more useful software and AI.
02 /
Media, culture & digital rights
Connected physical and digital experiences, access models and licensing approaches for creative content.
03 /
Learning & digital services
Making information, tools and services easier to find, understand and use through thoughtful product design.
04 /
Operations & emerging ventures
Testing new models and improving the processes behind service businesses, from early concept to practical rollout.
These areas reflect our experience and current focus. Every engagement starts with the specific problem in front of us.
Technology ecosystems
Tools for the task,
not the trend.
A selection of platforms and technologies we work with and evaluate.
04 / Approach
A clear path through uncertainty.
We right-size the work to the decision. A short study can be the right starting point; a promising result can grow into a product programme.
01
Frame
Define the problem, users, constraints and what success needs to look like.
02
Test
Examine assumptions, options, feasibility and the risks worth resolving first.
03
Build
Design and develop the smallest useful proof, then strengthen what works.
04
Move forward
Turn the evidence into a roadmap for delivery, adoption and growth.
Innovate & Create
05 / About INN8
Curiosity, with a delivery mindset.
INN8 is a Denmark-based technology advisory and venture studio led by founder, developer and investor Brian Piehl. We bring entrepreneurial judgement together with hands-on technical work, and collaborate with specialists when a project calls for it.
We are comfortable in the early, uncertain stages of an idea and equally interested in the detail it takes to make it useful in practice.
Start a conversation06 / Start something
Have an idea worth
making real?
Tell us what you are trying to solve. We will help find a sensible first step.
Start a conversation